Does anyone remember Cow Gum?

For designers and artworkers of a certain age, the name, branding and distinctive smell of Cow gum will bring back some vivid memories.

Dagwood are celebrating our 50th year producing packaging artwork, print and mock-ups and thought we’d look back and describe some of the tools of the trade when artwork had to be literally cut up, positioned and pasted onto board by hand.

Cow gum was the glue of choice, it came in a distinctive red and white tin and had the consistency of very thick wallpaper paste. Artwork was cut with a scalpel and after an application of the gum with a spreader or a piece of card, pasted into place. Cow gum was ideal for paste-up work because it didn’t damage surfaces and could be peeled or rubbed off reasonably easily if anything needed to be moved. Of course, 50% of Cow gum went where you didn’t want it but that could be removed by rubbing the area with a ball of dried up cow gum that each time built up like a snowball. Once stuck down, however, the only way to get it off would be lighter fuel.

Some of you may have some interesting cow gum stories and some of you may not have heard of it but next time you are sitting at your MAC and ‘cut & paste’ just remember that it wasn’t always that easy!

Dagwood specialise in the printing and creation of low volume, production standard mockup packaging. We’d love to discuss your next project so please get in touch here: https://lnkd.in/epKDHu2

Does anyone remember the grant enlarger?

Dagwood are celebrating our 50th year producing packaging artwork, print and mock-ups and thought we’d look back at one of the pieces of studio equipment we used in the 70s. 

Grant machines could reduce or enlarge artwork images by projecting them onto a glass plate from which a tracing could be made. Users would stand on a step so they could reach across the entire plate and could then control the enlarging, reducing and focus by turning the handles on the front. 

It was an essential piece of kit in every design studio. We replaced ours in the 80s with a PMT machine (that needed a darkroom) and then in the 90s we moved everything onto Macs.

It is hard to imagine that what was once such a laborious process can now be achieved with just a few clicks of a mouse!  

Dagwood specialise in the printing and creation of low volume, production standard mockup packaging. We’d love to discuss your next project so please get in touch here: https://lnkd.in/epKDHu2