Does anyone remember Cow Gum?

For designers and artworkers of a certain age, the name, branding and distinctive smell of Cow gum will bring back some vivid memories.

Dagwood are celebrating our 50th year producing packaging artwork, print and mock-ups and thought we’d look back and describe some of the tools of the trade when artwork had to be literally cut up, positioned and pasted onto board by hand.

Cow gum was the glue of choice, it came in a distinctive red and white tin and had the consistency of very thick wallpaper paste. Artwork was cut with a scalpel and after an application of the gum with a spreader or a piece of card, pasted into place. Cow gum was ideal for paste-up work because it didn’t damage surfaces and could be peeled or rubbed off reasonably easily if anything needed to be moved. Of course, 50% of Cow gum went where you didn’t want it but that could be removed by rubbing the area with a ball of dried up cow gum that each time built up like a snowball. Once stuck down, however, the only way to get it off would be lighter fuel.

Some of you may have some interesting cow gum stories and some of you may not have heard of it but next time you are sitting at your MAC and ‘cut & paste’ just remember that it wasn’t always that easy!

Dagwood specialise in the printing and creation of low volume, production standard mockup packaging. We’d love to discuss your next project so please get in touch here: https://lnkd.in/epKDHu2

Perfect shrink sleeves every time!

Ever wondered how we manage to fit our shrink sleeves so professionally over even the trickiest of shapes? Well sleeves are applied by experts in our professional shrink cabinet at Dagwood’s London studio.

Your designs are reverse printed onto a special substrate and if desired, we can then apply satin or matt treatments to the front facing surface.

After carrying out pre-print distortion tests and checking bar-codes, we use a solvent based glue along with our sleeve maker to ensure that the final seams are of a production standard.

The process ensures that we always get consistent results, especially with trickier shapes and higher volumes.

For our clients, shrink sleeves are a clever and cost effective method of mocking up your designs onto cans, aerosols, bottles, tubes, containers and tins for photography, trade samples or market research.

Dagwood specialise in the printing and creation of low volume, production standard mockup packaging. We’d love to discuss your next project so please get in touch here: https://lnkd.in/epKDHu2

Does anyone remember the grant enlarger?

Dagwood are celebrating our 50th year producing packaging artwork, print and mock-ups and thought we’d look back at one of the pieces of studio equipment we used in the 70s. 

Grant machines could reduce or enlarge artwork images by projecting them onto a glass plate from which a tracing could be made. Users would stand on a step so they could reach across the entire plate and could then control the enlarging, reducing and focus by turning the handles on the front. 

It was an essential piece of kit in every design studio. We replaced ours in the 80s with a PMT machine (that needed a darkroom) and then in the 90s we moved everything onto Macs.

It is hard to imagine that what was once such a laborious process can now be achieved with just a few clicks of a mouse!  

Dagwood specialise in the printing and creation of low volume, production standard mockup packaging. We’d love to discuss your next project so please get in touch here: https://lnkd.in/epKDHu2


HAPPY 50th Birthday DAGWOOD!

This year, Dagwood is celebrating a half century of high quality packaging development.

Our skilled and experienced team are immensely proud of everything we have achieved since 1969 and incredibly excited about the future.

Dagwood specialise in the printing and creation of low volume, production standard mockup packaging. We’d love to discuss your next project so please get in touch here: https://lnkd.in/epKDHu2

Why create a digital packaging mock-up?

Sometimes a product doesn’t feel real until you can hold it in your hands. Wouldn’t it be ideal to have an actual physical prototype of your new packaging, early in the design process and way before commercial printers are involved, so that if something doesn’t look right, tweaks and changes can be made? Makes sense doesn't it?

At Dagwood, our specialist digital print and mockup services will give you exactly that - an accurate representation of how your finished product will look and feel but without breaking the bank. We print on a wide range of substrates: shrink wrap, clear self adhesive, carton board and lots lots more. Our digital printers add orange and green to standard CMYK to give a great match to Pantone colours and also print a fantastic silver and white.

So whether you’re an entrepreneur developing a new concept or a design agency on a tight budget, a digital mock-up will be the most cost effective way of getting your packaging design right before the product hits the shelves.

Dagwood specialise in the printing and creation of low volume, production standard mockup packaging. We’d love to discuss your next project so please get in touch here: https://lnkd.in/epKDHu2